Friday 25 November 2011

Brands, Products, Ingredients... Oh My!

My first post, hopefully not my last! I've decided I'd start with my theories regarding skin care and cosmetics in general.

To begin, I don't love any brand. I might even go so far as to say I hate every cosmetic brand in existence, but that may be a bit harsh. What I do love is the products that each brand produces; perhaps not every product, in most cases just one or two. This is what skin care is to me. The products that treat your skin, not the brands that sell them.

To go even further into my skin care philosophy is my absolute worship for ingredients in skin care products. The way they interact with the skin, how they work, why they do what they do. The chemistry, the physics, the biology of skin; that is my true undying passion. You'll notice in my future blog posts that I'll go extremely in depth with regards to how a product or an ingredient works in the skin.

If I write an in-depth review of a product, you can be confident in the fact I have done my research, going so far as to contact the company that made the product, demand to speak to their cosmetic chemist and ask my question directly to them. Yes, I have done and will continue to do this. If a company makes claims about their products, I want to know EXACTLY how the product can accomplish those claims.

My aim with this blog is to educate my fine readers in the art of caring for their skin, especially choosing the correct products for them. Don't assume if you use one product from a range or brand that you must use all the other, corresponding products. Lies and slander, I say! In some cases it may be beneficial to use an entire range, but more often than not, it is a simple marketing ploy for bigger $$$.

In the future with this blog I'll be uploading videos of unique ways to use products. Things I get asked a lot are the correct ways to cleanse your skin, how to use a scrub to its maximum potential, how to apply concealer and so on, so forth.

My blog posts will range in 4 main topics:

Products reviews. In these posts, I'll focus on a single product and break it into bits. The ingredients, claims and uses of the product will all be put under the microscope.

Ingredient breakdowns. These will be shorter posts outlining a certain 'buzz word' ingredient in skin care currently. Beware of many sciences!

Product archetypes. These will be very general post based on a certain type of product (cleanser, exfoliant, foundation etc etc.) What, how, when and why basically!

Skin knowledge. These posts will be pretty science-y and involve looking at certain skin types or conditions, how they are caused and what you can do to treat them.

Well, thanks for reading! Feel free to email me any questions or comments about anything you read at lykos.nightwolf@gmail.com

Keep smiling,
~Lykos Nightwolf

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